‘The Gift of Future Health’ is part of a series of healthcare marketing films for Aptamil, an early-life nutritional health brand.
We were asked to produce the marketing video after a successful collaboration on an earlier brand film, ‘Feed their Future’.
Our brand film shows the vital role which mothers play in giving their children the best start in life. The viewer learns how parents can influence a baby’s future from conception and birth through to adulthood with the right nutrition and care.
Whether that’s helping improve their communication skills or giving them a taste of adventure. The final two-minute video ends with the message that mothers have ‘the power to give their baby the gift of a brighter, healthier future’ with AptaClub being there with the viewer at every step.
It was critical that there was a consistent look and feel with the wider AptaClub branding and content marketing. Working in partnership with the lead agency Prophecy Unlimited, to bring their creative concept to life. We ensured that the new film worked as an effective part of the existing suite of videos, with the appropriate storyboard, tone and styling. Our team led the planning of the video production, including securing locations in the UK and Spain, along with sourcing the cast.
Our expert creative team also worked closely with this marketing agency, not only bringing their concept to life but also maintaining brand consistency. The appropriate art direction was critical to ensure that this new film worked as an effective part of the brand’s video marketing as a whole.
We’re proud that “The Gift” now acts as the lead video content for Aptamil’s Aptaclub digital campaign, packed full of expert pregnancy advice for new parents. It’s a great example of how video can add value to healthcare content marketing.
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