OssDsign wanted to take their message of regenerative solutions to Neurosurgeons across the US.

This series of films became a LinkedIn campaign targeting neurosurgeons on their mobile devices. We A/B tested two creatives and optimised the campaign for best results.

The two creatives explored different emotional triggers for Neurosurgeons. The first test appealed to their sense of being in a wider community. The second test appealed to their sense of self worth. We will let you guess which one performed better !!

The campaign drove clicks to site and was core to the brands growth in the US market.