Is the YouTube channel for your Healthcare brand working hard enough? With over 2.5 billion unique users visiting YouTube every month and more than 500 hours of new content uploaded to YouTube every minute (that’s 720,000 hours every day!) – it can be a challenge to stand out in a crowd.
To help your video marketing campaigns connect you to those you want to talk to and get the most from YouTube, here are my top tips and things you need to know.
YouTube is a community.
With consumer consumption of social ever-changing, YouTube has continuously evolved to become a community of brands and subscribers.
Long gone are the days of posting and ghosting to see high video views and climbing subscriber numbers – it’s time to get stuck in.
It’s been found that audiences spend around 50 minutes per day on average consuming content on YouTube via the app and TVs (that’s just 10 minutes less than they’re spending on TikTok!). So be sure that your healthcare brand is at the forefront of this time, and part of the growing community.
This means regularly being/showing a friendly face that your audience can connect to, responding to comments/DMs/your community tab and creating content that your audience wants to consume.
YouTube needs to work in the suite of your digital presence rather than separately.
With so many social platforms to create content for, post regularly and monitor performance – it can be easy to deprioritise YouTube for your healthcare brand. However, to see success in brand awareness, video views and subscribers, YouTube needs to work as part of your digital presence rather than being an afterthought.
This means consistently creating bespoke content for the platform, ensuring your channel (including every video) is optimised in line with best practices, and your brand is responding to your growing community. It sounds like a full-time job, right? Talk to our expert team and see how we can support you.
Tips for YouTube Success:
Have a clear focus for using YouTube.
Is your healthcare channel being used to inform and educate audience members? Or a hub for your webinars for medical professionals?
Be sure to have a clear focus on what you want the purpose of your channel to be, to really tap into the power of the platform algorithm and get your content seen by your target audiences.
Create a connected experience on your channel.
Much like the other social platforms, YouTube is aiming to increase user watch and use time – meaning the platform will recommend additional content to watch (even if it’s your competitors).
To ensure your audience is connected to your healthcare brand, take advantage of on-platform tools such as Playlists and End Cards to keep your audience with you rather than disappearing.
Consistently create and share engaging content to your healthcare channel.
We already know how much content is being uploaded to YouTube every day – but this doesn’t mean that your healthcare brand can’t see success.
For regular growth in video views, subscribers and watch time across your YouTube Channel, it’s key to consistently create and share engaging content.
We’re sure that your shiny brand video looks stunning – but what is your audience taking away from it to stay and learn more about your healthcare brand?
Don’t be afraid to test and learn.
Social Media gives us an almost instant validation these days, with low views, low engagement and in some cases, low clicks and Click Through Rate (CTR). But this doesn’t mean your healthcare content has failed.
Be sure to take time to intentionally test and learn which style or focus of content resonates, educates and engages your audiences.
Are you looking to make the most of your healthcare YouTube Channel? Talk to our expert team today, and see how we can support you.
