Mission: Sustainable Health

Did you know, that if the global healthcare industry was a country, it would be the fifth-largest greenhouse gas emitter on the planet?

Working in partnership with the Bupa team, we created a four-part documentary series, Mission: Sustainable Health, placing Bupa at the heart of the sustainability conversation in healthcare. Leveraging engaging and informative content to speak to the target audience across YouTube, Instagram and LinkedIn with clear ‘jargon-free’ messages.

In partnership with our sister agency, Hurricane Media, our team worked with Malaika Vaz, wildlife filmmaker and Nat Geo explorer, as lead narrator and presenter of the series. Filming across the UK, Spain and Australia to capture key Bupa people and influential external voices to build the story.

Our expert team developed a media strategy which started with the campaign creative, specifically designed to maximise search results from the YouTube algorithm – increasing views plus driving subscribers and click-throughs to the website.

Once complete, this was then cohesively activated across the platforms with a paid campaign and organic posts to achieve Bupa’s key campaign goals, along with short-form teasers to create interest in the full episodes and a playlist created for ‘deep dive’ viewers.

With filming taking place in multiple locations globally, it was crucial emissions were minimal, and with the help of AdGreen, the teams across the Hurricane Group assessed how to reduce its carbon footprint before offsetting any excess, making it into AdGreen’s Top Production Companies of 2022.