Tailored Media Planning, Buying and Activation for Medical Brands
At Hurricane Medical, we specialise in media planning, buying and social activation services that ensure your healthcare content reaches the right audience at the right time. Our expertise spans across various platforms, languages and demographics enabling us to deliver national, regional and global campaigns tailored to the medical industry.
We are a small (but perfectly formed) media agency that gives you a genuine advantage. Our heritage is in content creation and we are specialist in the field. The insight that we have collected over the last 15 years of delivering social campaigns have helped us to develop an approach to planning and buying media that is what you would expect from leaders in the field.
Instead of merely targeting traditional demographics, we identify what content and emotions genuinely influence healthcare professionals and patients. This insight- driven approach enhances our media targeting, ensuring that your medical message resonates with those who matter most.
We work across various media channels including Paid social, PPC display, Influencer marketing, TV and more.
Digital Media / Paid Media: Digital ads consistently drive ROI and brand uplift for our healthcare clients. We offer solutions in display, video, audio, native ads, and more, all designed to amplify your medical brand’s presence.
Broadcast TV Ads: Whether your healthcare brand seeks visibility on traditional network TV and radio or on-demand channels like Sky AdSmart and 4oD, we have the expertise to deliver impactful and cost-effective campaigns.
PPC & Paid Social Media Buying: Our team expertly manages paid search and social campaigns across platforms like Google, Bing, Facebook, Instagram, X, and LinkedIn, ensuring your healthcare message reaches the right audience.
Publisher Partnerships: We’ve brokered successful media partnerships for clients, including collaborations with influential outlets.
Our Work Case Study: Bupa
We designed and executed a campaign to boost awareness and engagement for Bupa’s “Healthy Planet” content series.
Goals:
- Increase views for the “Healthy Planet” series
- Employ a two-stage strategy: first to drive views, then to increase subscribers and click-throughs to Bupa.com
- Generate actionable insights for future campaigns
Results:
- 1.5 million views
- 4 million impressions for the hero film
- £0.01 CPV
- 4,881 clicks
- 0.12% CTR
