Enhance Patient Engagement with Personalised Video
Is your healthcare brand looking to boost engagement, improve patient communication, and increase conversion rates? Personalised video could be the key to achieving these goals.
Personalised video content is one of the most effective ways to differentiate your healthcare band, gain a competitive edge, and stand out amidst the noise. At Hurricane Medical, we specialise in creating interactive personalised video solutions tailored for the healthcare industry.
Our services include managing personalised campaigns, developing a personalisation strategy, creating impactful video content and analysing the results to ensure success.
The results for personalised video marketing in healthcare are remarkable. In the context of patient communication, personalised videos can significantly enhance engagement and outcomes. For example, adding video to patient outreach emails can dramatically increase open and click through rates.
Introducing personalisation to these videos can push these results further. We have experience of running personalised video email campaigns that generate on average 50%+ email open rates, 40%+ CTRs (average industry standard is around 1.8%) and 3.2x the plays of the video.
Personalisation does affect the bottom line; 86% of those surveyed said that personalisation had at least some impact on what they purchased while one quarter said that it had significantly influenced what they purchased. (Infosys).
What Kind of Personalised Content?
Personalised video content can be used at every stage of the patient journey, from initial consultations to ongoing care and patient education.
Since its about speaking one to one rather than one to many, healthcare providers can send relevant messages to the right patients at the right time, fostering a personal connection that builds trust and loyalty. video personalisation in healthcare merges content marketing with patient data.
The key is to match creative content with actionable data you have at your disposal. Even using a patient’s first name in video content can make a significant impact. As Dale Carnegie famously said, “Our names are the sweetest and most important sound in any language.”
GDPR- Compliant Personalised Video
In the healthcare industry, protecting patient data is paramount. GDPR sets strict guidelines for how personal data is collected, stored, and used, particularly in personalised marketing efforts.
At Hurricane Medical, we understand these challenges and provide video solutions to fully comply with GDPR ensuring that your campaigns are not only effective but also legally sound.
How We Ensure GDPR Compliance Data Minimisation: we only use essential data to create targeted, compliant personalised content
Consent Management: We obtain and manage explicit patient consent with clear and transparent privacy policies.
Data Handling: We protect patient information throughout the campaign.
Chat To Us About Personalised Video Marketing.
From our experience, video and personalisation are the perfect match. If you’d like to chat about personalised video further, get in touch.
